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A New Era of Apps

Instagram was this week bought by Facebook for $1 billion. It's really amazing that Facebook considers such a small company, created and run by just a handful of people, worth that amount. On the other hand, if anyone knows how to value a social based service in a tangible manner, it should be Facebook.

Setting aside the acquisition price, the other notable thing is how well Instagram has been run. They've created a beautiful app, combined it with a robust server platform, and quickly scaled up to millions of users. The tools for scaling to large audiences are now available to many, and at a relatively small cost. We're in a new era where anyone can start small and end up big.